* Belief in religious and national culture and its realization in behavior, speech, and deed
* Adherence to moral standards (mutual trust and respect, honest frank treatment, justice and fairness, abiding by the law, keeping a promise,…)
* Regarding customers as the assets of the parent corporation
* Observing the culture of team work, sense of responsibility, accountability, and being open to criticism
* Attempt to employ innovation and creativity for the promotion of Iran Construction Industry
* Satisfying the beneficiaries in line with the goals of the parent corporation
* Proper and effective execution of projects and contracts based on their due time tables
* Optimal use of capitals and resources
* Complete enforcement of administrative rules and regulations and due observance of professional discipline and etiquette